To support the launch of the new Ultra Strong SpongeTowels product we were asked to create a trial-sample package with coupon to be given away at trade shows and in special cases, retail stores as well. The final pillow pack design mimics the shape of the full size paper towel roll and includes all design elements of the new brand. We made the package significant and unusually shaped compared to the usual flat brochure hand outs you receive at trade shows, making the product even more memorable.